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Hongqi H9 Virtual Launch
Hongqi Came to us in the middle of the covid 19 pandemic to create an online launch for the new H9 launch in china. Whilst original discussions were to build a full virtual production studio utilizing XR the project changed mid-way through, and we adapted the concept into a studio shoot.
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---- BEHIND THE SCENE ----
By creating a ceiling and floor out of led screen in circular shapes and placing the car in-between these two surfaces we were able to reflect different environments into the car and the scene.
This project was a fusion of both out live event content experience fused with years of car photography expertise to create this visual hybrid. SBF took this challenge as a test to expand on XR technique and we will continue work to develop more XR projects based on this experience.
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---- ART DIRECTION & STYLE FRAMES ----
---- KEY VISUAL DESIGN ----
---- STAGE SETUP ----
---- PROPOSAL CONCEPT ART ----
2020 Hongqi H9 Virtual Launch
Full Credits
Client – HongQi
Agency - Vision Lab
Creative Director - Kaism Lim
Project Management – David Ran, Jason Kirby
Lead Producer: Vera
Producer - Radzi, Vikki
Art Director - Lockyi
Asst. Art Director - Zhao Xiangli
Animation / VFX Director - Madnas, Kaism Lim, DB Gao
Style Frame Design - Zuk Wu, MM, Iris , Fenghang
Compositor Leads - Azhan, Syazwan, Yeujian Lim
Compositors - AhJunz. Kee ,ZiQing, Eshwar, Clifford, Oliver Te, Anna, Zhenyu, MM
3D Animation - Kee , Ziqing，Gou Maolin
Unreal Artist - Azhan, Syazwan, Madnas, Oliver Te
Editor / BTS Editor - Lumi
Shooting
Director- DB Gao
Assistant Director - Vera
Clapper-Loader - Vikki
On-site editor： Lumi
LED content support：Zhenyu
BTS Photographer：Shunzi
Produced at Super Bonfire Group
Produced at Super Bonfire Group with partners (Moving Apes)
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