![](https://cdn.myportfolio.com/46b633c4-d34e-4f4b-b679-b984f43fd119/de58a415-2e7e-4b43-81c1-3d527f7b85a6_rw_1920.jpg?h=b293cda20c0aeed5fd184b155e76d39c)
THE 7 - World Premiere Launch Teaser 2019
*****
We made a master piece for the new flagship 7 series, using light as the major element this film was
combined with a kinetic lighting installation on site to reveal the BMW 7. Driving through a storm the 7 is
crafted with beams of light as it races into the future through a inception inspired setting.
*****
combined with a kinetic lighting installation on site to reveal the BMW 7. Driving through a storm the 7 is
crafted with beams of light as it races into the future through a inception inspired setting.
*****
Full Credit List
Client - BMW China
Agency - Live Kingway
Director / Editor / Story Boarding / Music Edit - Kaism
Project Manager - David Ran
Art Direction / Style Frames / Compositor - Lock Yi
Modeling / Texture / Lighting - CK Kong
Animation / Previz Animation - Sufie
Light Animation - Kaism, Lulu Zhang
Music Composer - Alex Kringle
*****
***** Screen Shots *****
![](https://cdn.myportfolio.com/46b633c4-d34e-4f4b-b679-b984f43fd119/176ed7d6-b699-4422-8a18-dcc0fa949a93_rw_1920.jpg?h=4c501f5474c91ee63faba76a31099a4f)
![](https://cdn.myportfolio.com/46b633c4-d34e-4f4b-b679-b984f43fd119/7fc1cc77-803f-4940-9e2d-b63fcc2d8976_rw_1920.jpg?h=be75a41a51963a8faa78d28ce02ab8e3)
![](https://cdn.myportfolio.com/46b633c4-d34e-4f4b-b679-b984f43fd119/9ca27448-58dd-4d86-8dbd-afe86a90123b_rw_1920.jpg?h=666cc23ab5c22913beca2280f261ccb0)
![](https://cdn.myportfolio.com/46b633c4-d34e-4f4b-b679-b984f43fd119/45c526af-cfdb-416f-a7a6-8e3eb9bafb04_rw_1920.jpg?h=a70875c73d1059e1737a294ff70d76fc)
![](https://cdn.myportfolio.com/46b633c4-d34e-4f4b-b679-b984f43fd119/efcf5f4e-c934-4f3a-ad13-f4712bbf5c2f_rw_1920.jpg?h=81d2cf6cb7b532bac08c57c63cf78016)
![](https://cdn.myportfolio.com/46b633c4-d34e-4f4b-b679-b984f43fd119/12d276bc-31e7-4c82-9cc6-a6bb5ecdb13a_rw_1920.jpg?h=7d20fff0273613ef80602bc1fc6b9e1b)
![](https://cdn.myportfolio.com/46b633c4-d34e-4f4b-b679-b984f43fd119/00be0abf-58f0-408e-a31f-fd27dbe755c4_rw_1920.jpg?h=bebeab99775f8088587b2c3fa76cf95e)
![](https://cdn.myportfolio.com/46b633c4-d34e-4f4b-b679-b984f43fd119/d57a678b-3c02-412a-b8a8-6b67b963a699_rw_1920.jpg?h=bf94cf89e0bd557a2cf5855e0fbbd24f)
***** Style Frames Development *****
![](https://cdn.myportfolio.com/46b633c4-d34e-4f4b-b679-b984f43fd119/ec6d4cf0-a365-4a27-a7e5-55f5dd4d572f_rw_3840.jpg?h=042f2039b290d60a7c9d39fb0321a8e8)
![](https://cdn.myportfolio.com/46b633c4-d34e-4f4b-b679-b984f43fd119/f1fbde9f-3967-4155-82b0-e6281e28df0a_rw_3840.jpg?h=16cf6a8a3462619eef797ef572ed6f35)
![](https://cdn.myportfolio.com/46b633c4-d34e-4f4b-b679-b984f43fd119/ff59021f-a9f9-40cb-81c4-fdae99bb03e3_rw_3840.jpg?h=45ef3eb0c80f44340637033fac3944e5)
![](https://cdn.myportfolio.com/46b633c4-d34e-4f4b-b679-b984f43fd119/315abf69-bd34-4f94-9e1e-c6964491f33a_rw_3840.jpg?h=6b8acbf7bc1b21f685998a73e42fdc59)
![](https://cdn.myportfolio.com/46b633c4-d34e-4f4b-b679-b984f43fd119/085a23c4-7e6d-40af-9d78-f6bc2097a8c0_rw_3840.jpg?h=3836b177e9ad226cc2c5237ba545943b)
![](https://cdn.myportfolio.com/46b633c4-d34e-4f4b-b679-b984f43fd119/0a823d84-4a45-40de-9e65-1d5268f3951a_rw_3840.jpg?h=920ca3611285eda2007942db2d621f18)
![](https://cdn.myportfolio.com/46b633c4-d34e-4f4b-b679-b984f43fd119/10cb845c-c701-49d6-8275-1cf05bd31dc0_rw_3840.jpg?h=ee6227dae6a542c7f3af1680165745d8)
![](https://cdn.myportfolio.com/46b633c4-d34e-4f4b-b679-b984f43fd119/ee79e1c4-71fa-4577-bafe-f963504ec490_rw_1920.jpg?h=20ea0f1b68ebdadf7888cb1982cbe3e5)