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Audi A4L Virtual Launch 2020

As the corona virus pandemic hit globally, SBF was engaged directly by Audi to assist them with the virtual launch of the all-new Audi A4L in March 2020. We collaborated with SZ TV for the studio shooting and AR technical setup. It was a very challenging process for our project managers & producers, managing multiple teams at the same time. 

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From Concept and Creative to Production and Technical Consultation, we needed to maintain a professional level of quality whilst restricted by a lockdown and curfew situation, given 6 weeks in total, everything was done virtually in a full cloud based work flow. It was a pretty tough challenge for our team as everyone was working from home but we adapted to the situation and were able to deliver for Audi under these unprecedented conditions.

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“Welcome to the FIRST EVER Audi A4L online launch experience”

The exclusive all access pass to the Audi Online universe. Here, in a high impact “Super Bowl” style broadcast we will be revealing insider information on the next big product lunch for FAW AUDI A4L . Be the the first to know about the all new A4L. Get all the highlights of the action straight to you online.

From here in the Audi live studio, our two hosts will cover the highlights of the process of building the next A4L. Covering the major product news in a exiting pre-show discussion in our virtual stage.

We take a deep dive into the technology of Audi is known for and what it means for the next generation.

Seamless flow between pre-produced show segments and our “Audi Live” hosts will keep our audience engaged all the way for the moment they have all been waiting for !  The first online Audi Car Launch ever! Followed by the official price launch at the end of the broadcast. The hosts do a post launch wrap up interaction and tell the audience to tune in tonight for the big show on Shenzhen TV.

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----- Script - Show Opener -----

全新奥迪A4L的实力,来自于不断的技术更新,外观突破。
坚定不移的完善自己,每一次都以一个更强者的姿态的出现。
The strength of the Audi A4L comes from continuous technical updates and revolutionary design.
Always be the stronger one with constantly innovations.

科技不是冰冷的 科技是拥有温度的
Technology can be warm

所以我们希望每一位车主,都有跟它一样坚强的核心力量。
用科技武装自己,用科技给予力量和希望
So we hope that every owner has a core strength that is as strong as it is.
Arm yourself with technology.

更强的你携手更强的全新奥迪A4L
拥抱更强的世界
无惧风雨 迎接黎明
Stronger you together with stronger all new Audi A4L
Embrace the stronger world

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---- Show Transition Films ----


----- Script - 李易峰 -----

我有我的速度
I have my own speed
逆风
When I run against the wind
人设-
Labels
舒适圈
Comfort zones
都不重要
None of these matter
没有人可以决定我脚下的路
No one can choose the path for me

掌握自己的人生
Take control of your life
做更强大的自己
Be a stronger self


----- Script - Dr.魏 -----

最强大脑如何升级?
How do we enhance intelligence?
答案就在这里
The answer is here

自我更迭 自由切换不同形态
Having self-renewal capacities to adapt to different situations
随心而动 聆听无尽想象
Having the freedom to realize all imagination
全面觉醒 以智能掌握人生
Optimize your life with intelligent technologies

突破大脑的界限
Break the limitations
做更强大的自己 
Be your stronger self


----- Script - 张伟丽 -----

我可以?
I can do it
我不可以?
I cannot do it
不由你决定
It is not up to you

无惧挑衅
I am not afraid of challenges
不可阻挡
I am unstoppable
内心强大 才是真正的王者
Being a champion with inner strength

释放美的力量
Unleash the power of beauty
做更强大的自己
Be your stronger self


----- Script - 罗振宇 -----

时代
A new generation
于你们
For you
时间
Time
于我
For me


万象更迭
Life changes fast
不随波浮沉
Don’t lose yourself

认识自己的价值
Build self-worth
以专注应万变
Focus on your tasks
与时间为友
Use your time correctly

设定自己的人生议题
Set your life goals
做更强大的自己
Be your stronger self



----- Making Of ----


----- Art Direction -----


----- Stage Concept -----


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- another collaboration - 
Shenzhen Media Group - Shenzhen TV “The Super Launching” show

Full Credits

Client – FAW-VW Audi China

Creative Director - Kaism Lim, DB Gao
E. Producer – David Ran
Project Management – David Ran / Jason Kirby
Lead Producer – Vera Zheng
Asst. Producer – Daniel Chia

Animation / VFX Director - Kaism Lim, DB Gao
Art Director - Kaism Lim, Feng Hang, Iris Chen
Style Frame Design – Azhan Karim, Syazwan Nazaruddin, Feng Hang, Iris Chen, Wu Yuanhao, Ming

Script Development – Vera Zheng
VR Stage Designer – Sun Cheng Peng, DB Gao

Team Lead – Azham Karim, Syazwan Nazaruddin, DB Gao, Zhang Min Min, Wu Yuanhao
CG Leads - CK Kong, Azhan Karim, Syazwan Nazaruddin, Ming, Tao Zi, Kaism Lim
Lead Compositors - Syazwan Nazaruddin, Azhan Karim, DB Gao, Zhang Min Min, Kaism Lim
Compositors – Hazwan Zakariya, Anna Ching, Mansell Chan, Abdul Shakir, Wu Yuanhao, Madnas
Asst. Compositor Support – Faiz, Zi Qing, Oliver Te, Ilham, Feng Hang, Zhang Lu Lu, Ben
3D Animation - Chan Yong Hong, CK Kong, Faiz, Zi Qing, Oliver Te, Ilham, Jia Zi Feng, Zhang Lu Lu, Sun Cheng Peng, Ben, Madnas

Shenzhen TV

Music Composer - Alex Klingle
Sound Editor - DB Gao, Kaism Lim, Alex Klingle, Stefan Z
   
Produced at Super Bonfire Group
Production Partner - Moving Apes, Tenline

Produced at Super Bonfire Group with partners (Moving Apes, Tenline, Zappy)

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