LIXIANG L6 VIRTUAL LAUNCH 2024
On April 18th, Li Xiang held the launch event for its new car, the new Li Xiang L6, and SBF had the honor of being invited by the Li Xiang brand to collaborate on this launch.
Through creativity, professionalism, strong execution, and resourcefulness, the team collaborated with Li Xiang's clients to achieve in 18-days.
Similar to previous events, the scene was realistically designed, with high-quality production and an immersive experience.
However, what differed this time was that in every aspect, from the event setting to the promotional videos, and even in the speech script, warmth and sincerity were prevalent. Following the conclusion of the launch event, the Li Xiang L6 surpassed 10,000 pre-orders within just 72 hours.
And once again, SBF pushed the limits. Why do we say "once again"? Because from receiving the briefing to launching the event online, the entire process took just a brief 18 days. We crafted 5 scenes according to the tone of the event, employing Virtual Production technology. Despite the short timeframe, we remained steadfast in our commitment to using real set pieces combined with XR virtual elements, resulting in the creation of 4 authentic
The 3-day limit for shooting posed a significant challenge to our execution and creativity, especially with the turnover of 4 different ground setups.
This time, we also added interior detail shots into the mix. Within the intense 3-day timeframe, we simultaneously operated two studios—one for interior shots and the other for exterior shots—utilizing two sets of photography equipment, leaving no room for wasted seconds.
With authentic soil, gravel, and terrain, as well as an abundance of creative props, our camera work was designed to be innovative and captivating.
In a factory scene, We actually constructed a production line on-site to replicate real Li Xiang factory.
Countless discussions on set design took place in the preliminary stages, along with numerous simulations and confirmations of construction structures and data. To match the scene's ambiance, we specifically transported white sand and vegetation from the southern region. On-site, we closely monitored the status of the plants to ensure their freshness.
The creative team monitored the on-site shooting in real-time, while our UE Blueprint artist adjusted the engineering settings of the UE scene based on factors such as screen color discrepancies, lighting arrangements, and camera positioning. Through various angles, we sought to achieve the ideal composition, colors, and textures.
Every step was carefully considered and meticulously planned. In this era filled with opportunities and challenges, we look forward to Li Xiang and SBF bringing even more innovation and surprises to everyone.
Li Xiang L6 Virtual Launch Credit
Brand: Li Xiang
E. Producer：David Ran
Creative Director：DB Gao
Project Management: Mancy Liu & Kaylee Tee
Assistant Producer: Yan Lu, Elinor
Shoot Production
Shooting Director: DB Gao, Zhen Yu
Assistant Director: David Ran
Shooting Producer: Kaylee Tee
UE Blueprint: HCG
Line Producer: Liang Zi, Da Ming
DOP: Wei Wei
Log Keeper: Chang Gao, Elinor
Post - Production
Leads: DB Gao
Art Director: Xiang
UE Animation: B-art, Xiao Wen, Zhong Hai
Post Production : Zhen Yu, Min Min, Zhong Hai, DB Gao
Editor：Dan, Lumi, Yuan Yuan
Color Grading: Guang Yao
Online：InFang
