Spectrum: A Porsche Macan Visual Experiment 2024
This in-house passion project dives into the sleek design and unmistakable character of the Porsche Macan through the lens of photorealistic CGI. Crafted purely out of enthusiasm for automotive aesthetics and digital craftsmanship, these renders showcase the vehicle’s iconic curves, dynamic lines, and luxurious personality from multiple angles.
The core goal was to push our limits in automotive visualization, refining details down to textures, lighting, and composition. By studying Porsche’s original design language, we experimented with diverse environments, moods, and visual styles, aiming for photorealistic clarity and emotive storytelling.”
Modeling & Texturing
Attention to authentic materials like metallic finishes, and subtle surface imperfections.
Lighting & Rendering
Experimented with dramatic studio lighting and natural outdoor settings to emphasize the Macan’s distinctive aesthetics.
Post-production
Enhanced realism and mood through careful color grading, contrast refinement, and detail enhancement.
Conclusion
Through this internal project, we not only deepened our skills in automotive rendering but also paid homage to Porsche’s iconic styling.
Credit List
Art Director: Lock Yi
Lead: Azhan
Art Director: Lock Yi
Lead: Azhan
3D Artist: Kee, Zi Qing, Kok Tong
