*****
BUICK BRAND NIGHT 2019
Launching 3 new cars in Buicks #1 market in the world was a great project for SBF.
Using a 70-meter-wide projection with 40 projectors and 6 lasers we built custom content for each product launch.
The highlight of the show was carving the Buick logo out of a 3d block of steel with the 6 lasers on
the projection. Syncing the laser with the content was planned and executed by SBF and was quite
difficult to achieve. In the end, the show was a success and we got a great showcase of laser
interaction with projection mapping.
the projection. Syncing the laser with the content was planned and executed by SBF and was quite
difficult to achieve. In the end, the show was a success and we got a great showcase of laser
interaction with projection mapping.
*****
*****
Full Credit
Client - Buick China
Agency - Kingway China
Show Director - Bao Yi
Creative Director - Kaism Lim
E. Producer - David Ran, Shukri Yunos
Animation Director - DB Gao, Nasfi
Producers - Charlotte Chong, Yin Chen
Art Director - Lock Yi Chong
Designers - Daxin, Antwar
Lead Compositor - DB Gao, Nasfi
Lead CG Artist - Taozi, Dennis Sibilev
Compositor - Antwar, Azhan, Xiao He
Lasers Animation - Adai, Lulu Zhang, Jia Zhi Feng
Asst. Compositor - Pacak, Shakir, Azarul, Fu Kun
CG Artist - Dimitri, Tenline CG team
Asst. CG Artist - Syed
Produced at Super Bonfire with partners. (Tenline, Stayano, Pacak Team)
*****
