Photo Fairs & Porsche 20 Years Brand Exhibition
20 Years and Beyond
The Time Machine / Journey Through Legacy
Envision 20 years journey of Porsche in Chinese Mainland through a time machine visual escapade. All the monumental achievements in shaping the niche and demand of sports car culture have been striving. This is only possible with the massive support from the Chinese market. Now it is time to give back to them.
To celebrate these 20 first years, Porsche wants to give a Rendez-vous to Shanghai citizens. Porsche invites you to live an experience you will remember for the next decade.
SBF takes on the role of leading the creative & art direction for 2 sections of this project. The highlight of this setup is 20 1:1 car models sitting on a sloping façade sits in the middle of Shanghai city. It is a hybrid of façade and car mapping. It was a pretty complicated stage set up for us to get the best mapping results for this huge canvas. By the way, we still had fun on this one.
Porsche 20 Years Anniversary x Photofairs 2021
Brand: Porsche China
Agency: Havas Events Shanghai
E. Producer: Jason Kirby
E. Creative Director: Kaism
Project Manager: Kaylee
On-site Producer: Anan
Creative Director: Syazwan Nazaruddin
Animation Director: Azhan Karim
Art Director: Daxiang
Lead compositor: Syazwan Nazaruddin, Azhan Karim
Compositor: Zi Qing, Oliver, Victoria, Alvin
CG Artist: Sufie, Eshwar
Belief Resonate Room
Lead compositor: Fukun