ZEEKR - 2021

Advertising, 3D Motion, Animation

Geely Auto Forms New Premium Electric Car Company – ZEEKR

Meet the Zeekr 001, a new electric vehicle out of Geely's fourth sub-brand. The first iteration of the group’s Sustainable Experience Architecture (SEA) platform.

SBF was hired by Lynk & Co to produce a series of CG films for the launch of Worlds first Zeekr 001. Our team was excited when the project landed as we were able to learn a lot about EV’s and the car itself looked beautiful. We had a chance to get in-depth understanding about the technology that lay under this automobile of modernity. The result was satisfying and it took us into a whole new levels of full CG automotive film making.

Our Challenge

For the launch of Geely's new intelligent electric car brand - ZEEKR, SBF created two full CG functional demonstration short films: three electric technologies and autopilot, as well as related still images and animations. As the first hit product of this new brand - ZEEKR 001, SBF actively communicated with client, discussed the details of various functions and the accurate way of expression, and integrated showing the product point in the two videos.

#01 - Autopilot Technology

To showcase technology in the intelligent age that ZEEKR brand wants to highlight, the scenes in the film are designed as rows upon rows of modern cities. The video Outlines the modern driving experience of intelligent driving through a simple daily trip.

#02 - EIC System

ZEERK 001 is a car born in SEA, in order to match the brand tone and highlight the environmental protection of new energy vehicles, we treat the overall picture as clean and pure texture. In the video of 60s, we decomposed layer by layer from the cell to the battery and then to the vehicle and brought out each product point.