Vivo X200 Series Launch 2024

3D Motion, Exhibition Design, Directing

VIVO X200 SERIES LAUNCH 2024

October 14, 2024 is the launch date of the vivo X200 series, and the venue of the launch conference is still the familiar location - Water Cube, which symbolizes the continuation of the excellent quality of the x series; and in the design of the internal and external venues and the large screen of the launch conference. What we present to the audience in the updated iteration of design and execution is our persistent pursuit of art and creativity.

Walking into the venue, is the stage design that SBF mainly responsible for. After more than a dozen versions of design and improvement, we finally adopted a combination of a 22.4-meter circular suspended ICE SCREEN + a 90-meter-wide LED vertical screen (40-meter main screen + a 17-meter screen on each side + an 8-meter-wide screen on each side for live feed) + a 61.85-meter XR floor screen, and 5 round screens were arranged hanging on the top of the audience seats., and lights surrounded the screens.

Through the programming of lights to cooperate with the video content, the audiences gathered here from all over the world can feel the details and sense of this press conference.

In the product reveal part, the design idea is to use the beacon tower as a guide, capture the important passes of the Great Wall, from the desert and towering mountains at the western end of China, all the way eastward, fly over the top of Shenzhou, and come to the Water Cube; following the path, the appearance and details of the X200 gradually appear, creating a sense of mystery before the debut.

The production method adopted this time is full UE construction, and the scenes include the desert, Hexi Corridor, Jiayuguan, desert oasis, Yellow River (Laoniuwan), Juyongguan, Shanhaiguan, and the Great Wall. When building, the team referred to a lot of real-life data, and made clever designs for the lens movement and transitions of different terrain scenes. The x200 is placed in different positions in each scene, half-covered, and integrated with the beautiful scenery. The display of the mountains and rivers of the motherland in the film is magnificent and completed in one go, and at the same time complements the x200's full-equal deep micro four-bend, hydrological cloud steps, and water drop lens design.

For the "Firefire Express Link" function, the creative idea is to use the first-person perspective. In the case of exploration and network loss, communication and help can still be carried out through x200 km-level networkless communication; so when creating sounds and music, we added some wolf howls, torch burning sounds, breathing sounds, etc. In animation design, since the stage screen is very wide, we modeled the stage, considered and compared from multiple angles, and made an actual stage preview in advance, so as to design the breadth of the scene in more detail, aiming to create a micro-suspenseful atmosphere of helplessness and loneliness in the wilderness, which contrasts with the effect of using the "Fenghuo Xunlian" function.

- STYLE FRAMES DEVELOPMENT -

To achieve this goal, our finished film format is the high-quality 50-frame NotchLC, and this quality of rendering is a great test of the experience and professionalism of the production unit, but SBF has years of experience in hosting press conferences, and has perfectly completed the task in terms of time and quality control. This is also due to the strong support of partners Meanwell and vivo brands, give impetus to X200 series press conference successful launch together.