THE X7 - National Launch 2019
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With BMW launching its flagship of the X family in the biggest luxury market in the world we were honored
to be selected as the show direction and production partners for this incredible launch event in shanghai.
Hosted in the Columbia Circle in the heart of shanghai we created “The X7 Mansion” Bringing in the
synchronized swimmers team “aquatics” and building a ring of lights around the swimming pool in the
center of the venue was a perfect location to reveal THE X7.
to be selected as the show direction and production partners for this incredible launch event in shanghai.
Hosted in the Columbia Circle in the heart of shanghai we created “The X7 Mansion” Bringing in the
synchronized swimmers team “aquatics” and building a ring of lights around the swimming pool in the
center of the venue was a perfect location to reveal THE X7.
Client - BMW China
Agency - FF Extraordinary Group
Show & Content Production - SBF
SBF show director Jason Kirby and team worked on all the show elements in and around the pool whilst The
SBF content team built the vertical content that was reflected in the pool. With all the top management
from Munich in attendance giving the show great feedback it was a pleasure to be part of this incredible launch for BMW.
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***** Event Highlights *****
***** Style Frames Design *****
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Full Credit List
Client - BMW China
Agency - FF Extraordinary Group
E. Producer / Show Director - Jason Kirby
Project Manager / Show Caller -Vera Zheng
Asst. Show Caller - Joo Tan
Creative Director - DB Gao
Art Director - An Qi
Lead Compositor - Azhan Karim
Asst. Compositor - Yeu Jian Lim
Lead CG - Dennis Sibilev
CG Artist - Dai, Dimitri
Music Editor - Kelvin Leow
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