Ferrari Roma Spider

Yet another collaboration with Havas Events Shanghai, SBF played a pivotal role in the launch of the Ferrari Roma Spider in China. In just 7 weeks, our team produced captivating visuals for the event, integrating projection mapping the Disguise server and laser technology.

The event, held at Aranya, Qin Huang Island, Hebei Province, embraced the concept of “La Nuova Dolce Vita” – elegant, carefree driving beyond city limits. The half Dome, resembling Rome’s colosseum, was brought to life with projection mapping, creating an immersive experience.

The opening show began with a pseudo countdown, signaling the start of the event. As the countdown progressed, the 3D structure was dynamically scanned one by one, completing the other half of the stage, creating a sense of anticipation and excitement.

Laser technology added grandeur to the opening show, as laser beams dances gracefully across the stage, synchronizing with the projection mapping to create a mesmerizing interplay of lights, colors, and shapes.

“The Foulard” symbolized lightness and nostalgia, evoking the glamorous 1960s lifestyle.

In the reveal show, SBF’s video production artfully blended sequences of the Ferrari Roma Spider dynamically driving on open roads. To enhance the experience, a turntable was placed in the middle of the stage, allowing the visual rotate in sync with the dynamic driving scenes. As the stunning imagery of the Roma Spider’s exhilarating performance rotated on the stage, the turntable mirrored the motion, further immersing the audience in exhilarating experience.

“The Foulard’s” iconic association with the carefree lifestyle seamlessly intertwined with the joy of driving Roma Spider, highlighting the essence of “La Nuova Dolce Vita.” The brand video expertly overlaid on top showcased the Roma Spider’s signature features and the Ferrari brand’s legacy, adding a layer of sophistication to the entire presentation.

The successful launch reaffirms SBF’s reputation as an innovative industry leader, delivering exceptional creative experiences across diverse industries. The dynamic driving sequences, coupled with the rotating visuals on the turntable, left a lasting impression on attendees, solidifying Ferrari’s position as a pinnacle of luxury and engineering excellence.


Client: Ferrari
Agency: Havas Shanghai

E. Producer: Jason Kirby
E. Creative Director: Kaism
Technical Director: David Ran
Lead producer: Radzi
On-site producer: Mancy Liu

Creative Director: Syazwan Nazaruddin
Animation/VFX Director: Madnas
Art Director: Busra Bat
Styleframe Design: Syazwan Nazaruddin, Busra Bat
Storyboard: Busra Bat

Opening Show:
Main Compositor: Yie Soon
Compositor: Amin
3D: Madnas, Zi Qing

Reveal Show:
Main Compositor: Zi Qing
3D Artist: Danish, Zi Qing

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