“Born of Passion, Born of the Ferrari Bloodline”
2022 FERARRI PUROSANGUE NATIONAL LAUNCH
As the first 4-door car the brand has ever made the pressure was on to deliver a high-end luxury experience with a short timeline. With years of experience working with immersive setups, SBF was able to deliver the full content for both the National Launch Show and the VVIP Gala dinner at this amazing setting in Xitang, China for Ferrari and Havas Events Shanghai.
We efficiently delivered the Ferrari job in less than a month's time and recived compliments from clients and the industry.
The Red Thread
A stripe of Ferrari Red path symbolises the calling of the Ferrari bloodline-of relentless innovation with the desire to stay pure and true to heart.
Right from the start of the journey, the guests will be led by a single design element, in which run-through the different touch-points of the venue, building right up to the reveal if the Ferrari Purosangue.
The dynamic reveal was designed to represent the crossing of the Tuscany landscape with an urban skyline.
Working with Ferrari was one of the highlights of the year. Building custom visual content for the immersive pillar setup for the Purosangue National Launch was both challenging and rewarding.
Client – Ferrari China
Agency – Havas Event Shanghai
E. Producer – Jason Kirby
Project Management – Kaylee Tee
Lead Producer – Charlotte Chong
Creative Director - Kaism Lim
Animation / VFX Director – Syazwan Nazzaruddin
Art Director – Busra Bat
Style Frame Design – Busra Bat
Team Lead – Syazwan Nazzaruddin
Lead Compositors – Syazwan Nazzaruddin, Fukun
Compositors – Yie Soon
3D Animation –Danish
Support – Busra Bat, Kevin Staark, HCG