Zeekr 007 Launch Event
On the evening of December 27, 2023, ZEEKR held a launch event in Hangzhou, officially introducing the all-new ZEEKR 007. SBF was honored to be invited and work together with ZEEKR brand and Motion One, participated in this grand ceremony. Just as the slogan of the event proclaimed, "A New King Rises," SBF joined everyone in witnessing a breathtaking moment as the ZEEKR 007, the king of extremes, made its debut.On the evening of December 27, 2023, ZEEKR held a launch event in Hangzhou, officially introducing the all-new ZEEKR 007. SBF was honored to be invited and work together with ZEEKR brand and Motion One, participated in this grand ceremony. Just as the slogan of the event proclaimed, "A New King Rises," SBF joined everyone in witnessing a breathtaking moment as the ZEEKR 007, the king of extremes, made its debut.
For this event, we created visual content for countdown and a car reveal. The launch utilized a 30-meter-wide LED screen with an accompanying water curtain of equal width, creating an incredibly immersive visual experience. Delivering high-quality productions was absolutely crucial for us, leading to numerous discussions and the customization of detailed lighting design plans. In order to achieve an optimal audio-visual immersive effect, we put significant effort into meticulous preparation and planning.
The creative concept for the 007 car launch segment was inspired by the design of the integrated smart light “Stargate” of the ZEEKR 007. We extracted over 1700 LED beads from the massive screen light strip and reorganized them using visual language. This recombination was seamlessly integrated with a dance performance that balanced strength and gentleness. The goal was to transform the cold LED beads into something more elegant, warmer, and emotionally resonant.
During the ZEEKR 007 launch event, in collaboration with the ZEEKR brand and Motion One, we delivered an immersive audio-visual experience for the audience. We aimed to redefine tech luxury, making it more accessible and technology-friendly. The teams, leveraging creativity, professionalism, and robust execution capabilities and resources, crafted an event that allowed the audience to experience the technological sophistication, product highlights, and brand warmth.
BTS PHOTOS
FULL CREDITS
Brand: ZEEKR
Agency: Motion One
E. Creative Director：Kaism Lim
E. Producer：Kirby Jason
Project Management & Lead Producer: Mancy Liu
Production Producer: Chang Gao
Show Pre-Pro & Planning
Art Director: Busra Bat
Animation / VFX Director: Kaism Lim
Style Frame Design: Busra Bat
Production
Leads: Kaism Lim
Compositors – Li Gen, Zhou Zhi, Fukun
3D Animation – Li Gen, Tao Zi
Editor：Kaism Lim
Lighting Designer: Yan Lei, Xiao Ru
BTS Photographer – Yang Zhao
