Porsche Trilling Icons - E Macan Launch 2024

Art Direction, CGI, Creative Direction

The Porsche "Thrilling Icon" event, held at the Shanghai International Circuit, presented an extraordinary 135-meter long projection mapping display, with a high resolution of W135000 x H41000. This large-scale visual experience posed significant technical challenges, particularly when it came to rendering the intricate and detailed visuals required for such a massive display.

Rendering a projection of this resolution can take anywhere from several hours to days, depending on the complexity of the visual elements, such as 3D models, dynamic lighting effects, and high-definition footage. Such high-resolution content demands powerful computing resources to process and generate the visuals with the clarity and precision required for large-format projections.

SBF played a pivotal role in bringing this project to life, handling both video content creation and live projections at the event. The company's expertise in integrating cutting-edge technology with brand storytelling was key to overcoming technical difficulties.

One of the main challenges in projection mapping on such a large scale is ensuring that the images are aligned perfectly across the grandstand. When projecting onto large, irregular surfaces, distortions can occur, especially when viewed from different angles. To address this, SBF used advanced warp mapping techniques, adjusting the projections in real time to eliminate visual distortion and ensure that the images appeared seamless, regardless of the viewer's position.

Furthermore, managing the brightness and color consistency across the projection was crucial, as any imbalance could disrupt the viewer's experience. By leveraging sophisticated calibration methods, SBF ensured that the projections remained vibrant and visually cohesive throughout the event.

Ultimately, through careful planning, precision, and innovative techniques, SBF was able to deliver a visually stunning and immersive experience that perfectly captured Porsche's blend of performance, history, and future innovation.

- CGI Making Of -

- STYLE FRAMES DESIGN -

The five chapters seamlessly intertwine Porsche's heritage with its forward-looking vision, delivering a compelling narrative that blends the brand’s history, technological evolution, design philosophy, and future aspirations. Through innovative visuals, synchronized choreography, and emotional resonance, the event took attendees on an unforgettable journey, showcasing Porsche's legacy and its commitment to innovation.